Ideas
.webp)
HELLO, I AM LIEZL!
I cut delivery timeso you sleep better.
I cut delivery time
so you sleep better.
Your team’s growing.
Your ops are fraying.
Projects are moving, but nothing’s landing.
And your to-do list has its own to-do list.
Good news: another agency won't fix it.
Cross-functional alignment will.
Traction Isn’t About Trying Harder.
Things feel busy.
But nothing’s really landing.
Marketing’s moving.
Delivery’s dragging.
Sales, product and brand are doing something
(just not the same thing).
This isn’t a talent problem.
It’s a systems problem.
And no, another tool won’t solve it.
❌ Who I Don't Work With
If this sounds like your vibe, we’re probably not a fit:
– Hiring cheap over high-performing
– Chasing hacks over real alignment
– Confusing “ops” with admin and “brand” with aesthetics
I work with founders who want clarity at every level: from positioning to process.
That means strategy and execution.
Systems and storytelling.
Brand and delivery.
If you’re building something real and scaling for the long haul, we’ll get along.
Here’s how we do it:
But nothing’s really landing.
Marketing’s moving.
Delivery’s dragging.
Sales, product and brand are doing something
(just not the same thing).
This isn’t a talent problem.
It’s a systems problem.
And no, another tool won’t solve it.
❌ Who I Don't Work With
If this sounds like your vibe, we’re probably not a fit:
– Hiring cheap over high-performing
– Chasing hacks over real alignment
– Confusing “ops” with admin and “brand” with aesthetics
I work with founders who want clarity at every level: from positioning to process.
That means strategy and execution.
Systems and storytelling.
Brand and delivery.
If you’re building something real and scaling for the long haul, we’ll get along.
Here’s how we do it:
Strategy Intensive
Diagnose what’s slowing your team down and fix it at the source.
A one-off session designed to cut through the noise and map out a clear 90-day plan across marketing, delivery and ops.
You get:
• A 90-min strategy call (recorded)
• A prioritised roadmap of what to fix, stop or start
• A plan your team can actually follow
Best for: Founders who know something’s off, but don’t have time to dig for it.
→ Fixed fee
→ Delivered in 1 week
Alignment Sprint
Bring your brand, delivery and execution into sync in just 4 weeks.
No more sprints that stall.
One reset to align your marketing, product and delivery teams (so things actually ship).
You get:
• A full audit of workflows, tools and roles across teams
• A lean, agile delivery model built for marketing and dev
• Clear rituals, handovers and systems that keep things moving
Best for: Founder-led teams post-PMF who need alignment across growth and build.
→ Fixed project
→ Delivered in 4 weeks
Embedded Partner
Your fractional CMO / COO—without the $200K salary.
If you’re moving fast but can’t afford bad hires, siloed comms or delivery gaps, I’ll embed and operate as your cross-functional lead.
You get:
• Weekly strategic oversight
• Cross-team leadership (brand, delivery, ops)
• Real execution - not more decks
• Someone who sees what’s not working and quietly fixes it
Best for: Founders who want someone accountable, not just “advising.”
→ Monthly retainer
→ Spots limited
Brand Reset
Clarity before scale.
Positioning before promotion.
Positioning before promotion.
A 2-week sprint to lock in your positioning, messaging, and visual identity so your team stops guessing and starts executing.
You get:
• Brand discovery + alignment
• Strategic messaging + positioning
• Visual identity (logo, colour, type)
• Brand guidelines you’ll actually use
Best for: Founders scaling, rebranding, or wrangling a team around one story.
→ Fixed price
→ Delivered in 2 weeks
real results, real businesses
Take a peek at some of the work we're proud of.
Each project is a reflection of creative ideas and tailored solutions designed to help businesses like yours thrive.
Brands I've worked Wıth or for
We worked together on a bunch of projects and Liezl demonstrated an impressive level of intelligence and work ethic, always fully committing herself to every task.
Most impressive thing about Liezl is her innate ability to connect with others. Her natural aptitude for mentoring and coaching is truly remarkable. All in all, Liezl is an exceptional woman, and it was a privilege to work alongside her.
Arbaina Timbang-Lim
Supply Chain Management & Aerospace Customer Support
"Liezl is one of the most efficient project managers I have worked with. Not only is Liezl knowledgeable in Digital Marketing (her curiosity always pushes her to learn more about her field and more) but she is also excellent in managing teams effectively - a rare feat that only a few people achieve. She is able to relay tasks and feedback in a way that is beneficial to the client and her team member. Her grace and kindness makes her a great example of what a Project Manager should be."
Carla Ravanes-Higham
Integrator and Fractional Executive
"We worked together on a bunch of projects and Liezl demonstrated an impressive level of intelligence and work ethic, always fully committing herself to every task. Most impressive thing about Liezl is her innate ability to connect with others. Her natural aptitude for mentoring and coaching is truly remarkable. All in all, Liezl is an exceptional woman, and it was a privilege to work alongside her."
Arbaina Timbang-Lim
Supply Chain Management & Aerospace Professional, Transformational Coach
"Liezl is articulate, poised, and exceptionally professional. Her focused approach and dedication inspire a high level of trust. I wish her continued success in all her pursuits."
Jerry Durant
Thinker360 Top 50 Global Thought Leader
Who AM I?
Hi, I’m Liezl!
As a Fractional COO and Delivery Lead, I operate across product, engineering and marketing to fix misalignment, simplify execution and scale systems that actually work.
15+ years in the trenches: brand strategy, agile marketing, delivery ops, and cross-functional leadership. I've supported teams across Australia, APAC and the US from early-stage startups to complex enterprises.
My approach is simple: clarity first, execution second.
Whether it’s a dev sprint gone sideways, a roadmap stuck in limbo, or a marketing engine firing without focus, I step in to get things moving.
Certified Scrum Master + Product Owner, with SAFe Scrum, DevOps certifications and neuroscience training in progress. Fluent in Jira, Asana, ClickUp, Notion, and the art of a well-run retro. MBA-backed. Systems-led. Human-first.
When I’m not working: I dive (literally), hike long trails, and get weirdly excited about sharp creative and a clean Kanban board.
Looking for a delivery partner who understands both business and build?
Let's talk.
As a Fractional COO and Delivery Lead, I operate across product, engineering and marketing to fix misalignment, simplify execution and scale systems that actually work.
15+ years in the trenches: brand strategy, agile marketing, delivery ops, and cross-functional leadership. I've supported teams across Australia, APAC and the US from early-stage startups to complex enterprises.
My approach is simple: clarity first, execution second.
Whether it’s a dev sprint gone sideways, a roadmap stuck in limbo, or a marketing engine firing without focus, I step in to get things moving.
Certified Scrum Master + Product Owner, with SAFe Scrum, DevOps certifications and neuroscience training in progress. Fluent in Jira, Asana, ClickUp, Notion, and the art of a well-run retro. MBA-backed. Systems-led. Human-first.
When I’m not working: I dive (literally), hike long trails, and get weirdly excited about sharp creative and a clean Kanban board.
Looking for a delivery partner who understands both business and build?
Let's talk.
.webp)
.webp)
15+
Years Experience
20+
Brands
100+
Projects Shipped
98%
Happy Clients
Clarity. Execution. Real Results.
Most teams don’t fail because of bad ideas.
They fail because they’re moving fast without alignment.
Outbound with no strategy. Content with no clear message.
It’s like painting the walls before you’ve built the house.
I help businesses cut through the noise, focus on what matters, and build systems that actually scale.
No fluff. No random tactics. Just clarity, execution and measurable growth.
-
Brand Clarity
-
Cross-Functional Collaboration
-
Marketing Mastery
-
Agile Execution
-
Creative Problem Solving
-
Brand Clarity
-
Cross-Functional Collaboration
-
Marketing Mastery
-
Agile Execution
-
Creative Problem Solving
THE ALIGNMENT MODEL
One system. One story.
One team that actually ships.
One team that actually ships.
Brand Clarity
Your strategy is only as strong as your story.
Before anything scales, we get clear on what you stand for, why it matters, and who needs to hear it. This isn’t about making things “pretty.” It’s about brand alignment that anchors your growth.
Before anything scales, we get clear on what you stand for, why it matters, and who needs to hear it. This isn’t about making things “pretty.” It’s about brand alignment that anchors your growth.
Growth Priorities
Stop throwing tactics at the wall.
We define where you’re going and how to get there: by aligning product, marketing and ops with business outcomes. No fluff. Just focused, purpose-led momentum.
We define where you’re going and how to get there: by aligning product, marketing and ops with business outcomes. No fluff. Just focused, purpose-led momentum.
Smart Execution
Simple plans. Sharp messaging.
The right channels.
We don’t overcomplicate the strategy. We build lean systems that speak clearly, convert consistently, and play well with product and delivery.
The right channels.
We don’t overcomplicate the strategy. We build lean systems that speak clearly, convert consistently, and play well with product and delivery.
Delivery Systems
Strategy without execution is just a brainstorm.
This is where the work ships. Using agile principles, I help your teams execute better—across design, dev and marketing. You get delivery rhythm, system checks, and real optimisation (not just reports).
This is where the work ships. Using agile principles, I help your teams execute better—across design, dev and marketing. You get delivery rhythm, system checks, and real optimisation (not just reports).
Most campaign fails because businesses either think they've got it sorted or cut cornerswhere it matters most.
Posting random content, running ads without strategy, and “saving money” by DIY-ing everything.
That’s not smart, it’s self-sabotage.
Agile Marketing fixes that. It’s not complex, but it is a game-changer. Small, smart shifts create real impact.
Grab my Free Agile Marketing Essentials and learn how to:
✅ Stop wasting time and money on what doesn’t work
✅ Stay flexible while keeping your strategy sharp
✅ Make small, strategic changes that drive real results
Want it? Drop your details below, and I’ll send it straight to you.
Still think you’ve got it handled?💡
No worries, this isn’t for everyone. But if you're serious about growth, apply for a strategy call (limited spots).
My Journal
Practical ideas on strategy, brand and delivery for teams who want less chaos and more traction:
Branding and Design
January 23, 2025
Your brand is your number one differentiator – so why are B2B brands still making this massive mistake?
Ideas